Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society.
The book presents fundamental IP concepts and practical legal and business strategies that apply broadly to all innovation communities, including industry, nonprofit institutions, and developing countries. Topics include biotechnology, information technology, and entertainment.
The book gives general readers and practitioners a global perspective on how the IP system balances exclusivity and public access to innovations, how it changes over time, and how it encourages, channels, and sometimes stifles innovation.
Michael Gollin has written the definitive work on intellectual property, and it will be the leader in the field for many years to come due to both its comprehensiveness and readability. You can assess the comprehensiveness by looking at the table of contents, and you can verify the readability by reading the sample pages on amazon.com.
Don't expect this book to be either pro- or anti-IP. IP principles and laws all have advantages and disadvantages, and Gollin objectively presents and discusses them all. intellectual property
This book is a must-read for every IP lawyer, and you shouldn't hire an IP lawyer who hasn't studied it. And you should replace your IP lawyer if you already have one and they don't devour this book.
Nevertheless, this book is not just for lawyers. The writing style is suitable for a general audience, and every business executive worth their salt should read and re-read this book until they master the strategic concepts Michael presents.
More details at Driving Innovation: Intellectual Property Strategies for a Dynamic World
